Iphone 11 Launch Saw Apple Make Gains In Most Global Markets

The iPhone 11 launch saw iOS make market share gains in Europe, Australia, and Japan, but it suffered a fall in share in its home market of the US, according to Kantar.

Kantar’s data for Q3 2019 includes only one week’s sales of the new iPhones, but this is enough to move the needle across the markets covered…

iPhone market share made gains in all five of the biggest European markets — France, Germany, Italy, Spain, and the UK — with an average increase of two points, from 16.9% to 18.9%.

There was a bigger increase in Australia of 4.1 points to 39.6%, and a dramatic one in Japan: up 10.3 points to 39.9%.

However, iOS market share fell two points in the US, and by 1.3 points in China.

Kantar said that the iPhone 11 launch was a success for Apple.

Kantar said the fall in China was mostly due to the impact of the trade war with the US, promoting greater loyalty toward homegrown phones.

The new models are all selling well, with the more competitively priced iPhone 11 leading in absolute terms, but the Pro models are not far behind. Combined sales of the new models are up vs. the iPhone XS launch a year ago.

In the US, the model split of sales for the new iPhones is similar to the EU, though the overall contribution to Apple’s total iPhone sales in the quarter is notably larger at 10.2%.”

The picture was different for Samsung. Although the flagship Note 10 helped, it is the company’s low- to mid-range phones that accounted for the the bulk of Samsung’s European sales.

The report adds to a consistent story of a successful iPhone 11 launch, with multiple reports of Apple boosting production in order to meet strong demand for the new models.

Having previously chosen to overlook the majority of the A series portfolio in the US, Samsung has used its new revitalized A series range to address a gap in its mid-tier offering, with the A10 and A20 performing well. With Google looking for white space with its Pixel 3a and 3a XL models and LG having little competition in the low and mid-tier, Samsung has immediately confronted these threats.