The iPhone 6s/Plus seems pretty popular already in Samsung’s home market of Korea, despite only going on sale today. All three major carriers earlier reported that they quickly sold out when the new iPhones were made available for pre-order on Monday. Now Patently Apple notes queues of hundreds of people at retail stores, with some having waited in line for 24 hours … 

Local brands Samsung and LG were clearly concerned, having both dropped the prices of their flagship devices prior to the iPhone 6s/Plus going on sale in Korea, and Samsung making its Galaxy Note 5 available in a similar pink color to Apple’s rose gold. The Korea Herald reports that more than 30% of iPhone 6s/Plus pre-orders were for rose gold models.

Samsung and Apple enjoy a rather uneasy relationship as both competitors and partners, the two having had endless patent battles in court while the company is one of two suppliers of the A9 chip used in the latest iPhones.

The new iPhones went on sale in India and Malaysia last week, with Apple promising they will be on sale in more than 130 countries by the end of the year.