According to new data from Counterpoint Research, Apple locked in the best-selling smartphone title during May of 2018. At the top spot was the iPhone 8, while the Galaxy S9 Plus came in a very close second…
During April of 2018, Apple was beat out by Samsung, with the Galaxy S9 Plus coming atop the list. This time around, however, Apple’s iPhone 8 barely edged out the Galaxy S9 Plus. Both locked in 2.4 percent of the global smartphone market during the month, with the iPhone 8 ever so slightly coming in first.
As for the iPhone X, it accounted for 2.3 percent of the global smartphone sale marketshare – making it the third best-selling smartphone during May of 2018. In fourth was the Xiaomi Redmi 5A, while the iPhone 8 Plus came in fifth.
Counterpoint Research attributes the success of the iPhone 8 to new ad push from Apple, including its ‘How to shoot on iPhone’ campaign focused on the device’s camera technology:
What makes the iPhone 8’s success all the more notable is the fact that we’re looking down the barrel of a trio of new iPhones coming in just over 2 months. The constant rumors and speculation don’t seem to be having cannibalization effects on the last-generation devices, though.
Counterpoint’s full report can be found here.
Top photo: AP Photo/Richard Drew
