Announced today, the 2008 Mobile Data Association Awards aim to recognise companies and individuals who have contributed to the UK mobile data industry. The MDA Personal Achievement Award went to Jonathan Ive of Apple (News – Alert), in recognition of his contribution to the design of the Apple iPhone and its groundbreaking user interface. The judges remarked: “This year the MDA personal achievement award winner is Jonathan Ive for his design of the Apple IPhone and its user interface. The physical design of the IPhone and its intuitive user interface has completely redefined the mobile phone as we know it. “The iPhone is arguably the most talked about consumer-electronics device that has hit the market in the last 5 years. Ive has designed the best implementation of a touch UI, this with the Safari eb browser has definitely pushed mobile content into the forefront of the consumer consciousness. It sets the bar very high for all present and future competitors and as such, is shaking the mobile phone industry. We look forward to seeing Ive’s design innovation continuing to challenge the mobile world.” The 2008 judging Panel consisted of:
Steve Reynolds, Vice Chairman, Mobile Data Association Anuj Khanna, Mobile Media Director, Mobile Data Association Martin Ballard, Director, Mobile Data Association Nick Hunn, m-Health Director, Mobile Data Association Mike Grenville, 160 Characters
The Mobile Data Association is a Trade Association that is now in its 14th year of operation. It includes all UK Mobile Network Operators as well as many content providers, aggregators and mobile data solution providers amongst its members.
